AUDI Annual Reports

AUDI GB 2017

Audi has had an eventful year. In order to drive forward the transformation from car manufacturer to digital service provider, a lot had to change. How do you do that? Through a change of perspective. Consequently, this is also the focus of the concept, because with the help of a change of perspective, Audi has succeeded in releasing the power for new thinking and courageous action in a difficult environment. 

Instead of long stories, there are short teasers and the Talking Business section. Here, relevant information is competently prepared for the financial community and backgrounds are explained in a way that is appropriate for the target group. We designed and produced the entire annual report. Both in print and digitally. 

AUDI GB 2016

The transformation process is in full swing at Audi. The 2016 Annual Report, entitled "Dreh.Moment," skilfully reflects this. What is new is not only the design, the look and feel of the print edition of the Audi GB 16, but above all the idea behind it. Instead of full stories, there are short teasers that give the reader a quick and compact overview. Another highlight is the new "Talking Business" section, which represents added value for the financial community in particular. All stories are available online in full, making the Audi GB 16 a complete package.