The name DIEHL Aviation already existed. However, bringing together a heterogeneous entity consisting of 18 locations on 3 different continents with different company histories and cultures, which have been bought together over the years, is not a pure marketing task. In order to establish brand-based corporate management, all areas of the company must be involved. Our approach to this? A brand workshop.
All key employees from all areas of the company and from all locations are present at the large DIEHL Aviation brand workshop . The perfect platform for us to develop the campaign motto, the campaign visual andthe campaign idea: WE ARE ONE. Simple, catchy and internationally applicable.
In addition to consistent brand management, one thing is needed above all else: a common corporate culture that engages employees with their different corporate cultures. The rebranding measures therefore focused on two content ideas. The first was a series of multimedia reports , in which we portrayed employees at their workplaces. Incidentally, all of these were thought up, filmed, edited and coded entirely by a relatively small team at our company.
The second central communication component is a highly emotional employee book. Very personally written and photographed portraits form the heart of the book. 37 employees from various locations have their say. Each individual is acknowledged for the contribution he or she has made to the company as a whole through his or her corporate biography . All of them together convey what the common drive is: the great passion for aviation.
For the production of the WE ARE ONE employee book we went on a European tour:
"Yes you can! WE ARE ONE is emotional and authentic and one of the top favourites this year! The jury bows with "Chapeau" to the consistent implementation of a good idea and praises the successful rebranding. Excellent and therefore deservedly a gold award winner."
At a central employee event , the new branding, logo, company name and slogan of the company were presented to all employees. For this we produced a film in which the logo, as befits an aviation company, is applied to an aircraft. Conclusion: New brand and new corporate identity established in a short time. All employees were involved and a feeling of togetherness behind the brand was created. And the new brand DNA created a basis on which the entire company can be managed brand-based in the future.
At a central employee event , the new branding, logo, company name and slogan of the company were presented to all employees. For this we produced a film in which the logo, as befits an aviation company, is applied to an aircraft. Conclusion: New brand and new corporate identity established in a short time. All employees were involved and a feeling of togetherness behind the brand was created. And the new brand DNA created a basis on which the entire company can be managed brand-based in the future.
