Infiniti also wants to make it clear to Europe that it is in a league with established premium carmakers. We are producing a premium customer magazine. And generate a global media output of 55 million euros at a cost of only 2 million euros. That's an ROI of 27.5.
As an avant-garde brand, it is important for INFINITI to lead the way in technological developments. We develop the world's first magazine app by a car manufacturer on the iPad and are already live with our app shortly after the iPad's launch. With ideas and a user experience that is still groundbreaking today!
