LIFESAVER

LIFESAVER

Private individuals are increasingly getting into threatening situations all over the world today. These include not only embassy staff and aid organisations, but also teachers and shopkeepers. Thanks to the newly developed LIFESAVER protective vest from Rheinmetall, they can now better protect themselves against attacks with firearms. It offers a very high level of protection at a very attractive price. Or, to put it another way: LIFESAVER stands for protective vests that everyone can afford. "Protection for every body" is the claim and the heart of the complete brand communication and brand development that we designed. 

In addition, we take care of the content production including moving images. As a full-service agency, we also developed the complete global online sales concept for our client Rheinmetall.