TRUMPF challenges us to rethink their customer magazine. We invent a new name for the magazine and apply a monothematic approach for each issue. We also give it a fresh layout with bold colors and plenty of space for exciting stories. This is „TRUe – the magazin for sheet metal experts.“
TRUMPF challenges us to rethink their customer magazine. We invent a new name for the magazine and apply a monothematic approach for each issue. We also give it a fresh layout with bold colors and plenty of space for exciting stories. This is „TRUe – the magazin for sheet metal experts.“
Stories about machine tool customers and TRUMPF engineers form the core of the magazine. They showcase that sheet metal processing has many facets and how versatile TRUMPF machines can be. We thus give readers exciting and informative insights into the world of one of the worlds the leading machine manufacturers.
Stories about machine tool customers and TRUMPF engineers form the core of the magazine. They showcase that sheet metal processing has many facets and how versatile TRUMPF machines can be. We thus give readers exciting and informative insights into the world of one of the worlds the leading machine manufacturers.
One of the secrets of success of TRUMPF's Machine Tool Division is its high level of customer focus. It's not just about selling machines - TRUMPF offers much more than that. We make this customer proximity tangible in the customer magazine TRUe. Because it consistently focuses on customers and their stories.
One of the secrets of success of TRUMPF's Machine Tool Division is its high level of customer focus. It's not just about selling machines - TRUMPF offers much more than that. We make this customer proximity tangible in the customer magazine TRUe. Because it consistently focuses on customers and their stories.
Each issue of the magazine has its own central theme derived from the corporate values shared by TRUMPF and its customers. These values show readers what is important to the Swabian machine manufacturer and how other sheet metal manufacturers deal with the challenges of the industry. Rounded out by concise short stories about products and a service section, readers get a lively insight into the world of sheet metal experts.
Each main theme is supportedby its own, concise special color. The specially created color palette ranges from blue, green and yellow to bold pink. The special color is found throughout the magazine, but is intensified on the so-called "flaps". These fold-out pages follow the four main stories and provide details and background information on machines, software solutions and services.
On one double page per issue, abstract and complex TRUMPF topics are visualized and made understandable in an infographic.
On one double page per issue, abstract and complex TRUMPF topics are visualized and made understandable in an infographic.
Is it a screw? Is it a nozzle? Hard to say. Because outside their usual environment, parts of a machine are difficult to identify. The pARTgallery presents machine parts on one page each as you have never seen them before.
