AUDI Annual Reports

TRACTION

Audi has had an eventful year. In order to drive forward the transformation from car manufacturer to digital service provider, a lot had to change. How do you do that? Through a change of perspective. Consequently, this is also the focus of the concept, because with the help of a change of perspective, Audi has succeeded in releasing the power for new thinking and courageous action in a difficult environment. 

Instead of long stories, there are short teasers and the Talking Business section. Here, relevant information is competently prepared for the financial community and backgrounds are explained in a way that is appropriate for the target group. We designed and produced the entire annual report. Both in print and digitally. 

TIPPING.POINT

The transformation process is in full swing at Audi. The 2016 Annual Report, entitled "Dreh.Moment," skilfully reflects this. What is new is not only the design, the look and feel of the print edition, but above all the idea behind it: Instead of full stories, there are short teasers that offer a quick and compact overview. All stories are available online in their entirety, making the Audi GB a complete cross-media experience. Most of all for the financial community, for whom our "Talking Business" format offers real added value.