Valinos are high quality shoes that fit everyone perfectly. Handmade, each pair is unique. As individual as the feet of the person who wears them. We were asked to improve the brand awareness. And while working on the assignment, we focused on what sets Valinos apart from other brands: Feel good. Look good. In good mood. Or in other words: Valinos thinks and works holistically. And that's exactly where we start with brand development.
Valinos are high quality shoes that fit everyone perfectly. Handmade, each pair is unique. As individual as the feet of the person who wears them. We were asked to improve the brand awareness. And while working on the assignment, we focused on what sets Valinos apart from other brands: Feel good. Look good. In good mood. Or in other words: Valinos thinks and works holistically. And that's exactly where we start with brand development.
Valinos are custom made to each customer's measurements with years of orthopedic foot experience and the latest technology. With a lot of craftsmanship, the highest quality materials and great designs. There are over 35 million possibilities to design your own personal Valinos from different models, materials and colours. The focus is always on you. Your feet, your personality, your style. Brought to the point in the campaign idea : valinos.you.
The new Valinos logo consistently implements the brand strategy in the form of a ribbon reminiscent of the soft straps of the shoes. And it picks up on the endless design possibilities and the holistic approach of the brand.
The new Valinos logo consistently implements the brand strategy in the form of a ribbon reminiscent of the soft straps of the shoes. And it picks up on the endless design possibilities and the holistic approach of the brand.
The Valinos target group has recognized that you only feel good in your own body if you live naturally and self-determined . And that includes not letting anyone tell you what a comfortable shoe should look like. From these insights we created the claim : Valinos. Care your way
The Valinos target group has recognized that you only feel good in your own body if you live naturally and self-determined . And that includes not letting anyone tell you what a comfortable shoe should look like. From these insights we created the claim : Valinos. Care your way
In line with the new brand strategy and the new brand design, we developed a special corporate language for Valinos. Authentic, at eye level with the target group, comprehensive and charming. Like to read a sample?
Dear readers,
If you ask us what we at VALINOS do all day long, we are quite honest: Our work is completely for the feet. Why are we even proud of that? Because we have understood that feet have a lot to do with how comfortable you feel. That in turn has a lot to do with how well a shoe fits. And because every foot is different, so to speak unique, we make shoes that fit perfectly. Always. And for everyone. How do we do that? By carefully measuring your feet and then making them individually for you. Made to measure, so to speak. We have not only gathered years of experience in foot orthopaedics. We have also developed a very clever technique. High-tech is involved. To be precise, a special construction software and the latest CNC milling technology. Plus a great deal of manual work and, of course, the finest materials. Now, of course, you might say: that's not Rocket Science, other manufacturers do that too. Well, that's true of course. But there is one crucial difference. We know our customers very well. And we have understood that they feel even more comfortable when their shoes not only fit well, but also look good. Which our customers think is pretty great. Or to put it another way: good walking feeling. Good look. Good mood. At VALINOS, there are not only over 35 million possibilities to put together your very own pair from models, colours and materials. Every pair of VALINOS is also measured specifically for your foot and then manufactured as an individual pair just for you.
Just make yours!
VALINOS.YOU
Selecting the model, determining colours and materials, scanning the feet... all very complicated? No problem at all. We structured the process neatly and make it transparent with the help of icons. Whether on the website or in the catalogue, they make choosing and configuring your very own pair of Valinos easy from start to finish.
Select model
Compose colors
Select materials
Feet
scan
Individually manufactured
Feel good!
Selecting the model, determining colours and materials, scanning the feet... all very complicated? No problem at all. We structured the process neatly and make it transparent with the help of icons. Whether on the website or in the catalogue, they make choosing and configuring your very own pair of Valinos easy from start to finish.
As convenient as the shoes are, it's also easy to find out about Valinos' endless options. Whether on the website or in the catalogue. Everything for your personal well-being on 140 pages. And Valinos' retail partners have also been thought of, because Valinos are not only good for your feet. The innovative concept is also good for the business of Valinos partners in many countries, so they can add an attractive brand to their range with Valinos.
As convenient as the shoes are, it's also easy to find out about Valinos' endless options. Whether on the website or in the catalogue. Everything for your personal well-being on 140 pages. And Valinos' retail partners have also been thought of, because Valinos are not only good for your feet. The innovative concept is also good for the business of Valinos partners in many countries, so they can add an attractive brand to their range with Valinos.
