Realizing travel dreams that are at the top of the bucket list-Porsche Experience has taken up the cause. And with its own travel magazine, it is ensuring even more bookings. A makeover was needed for the 25th anniversary. The challenge: more content, more emotion, more experience. And yes: more bookings! Our solution: an intelligent sales concept: digital, cross-media, printed as a magazine. More precise in handling. More dynamic in layout. More dynamic in layout. A more powerful experience with higher quality features - PORSCHE EXPERIENCE STORIES 2.0.
The market for luxury and adventure travel is changing. No matter whether it's to the other end of the world or to the racetrack. New generations of guests, new travel formats, goodbye traditional luxury. In this context, how do you tell stories that inspire? And sell! You need consultants who think along with you, conceptual designers who think ahead. Filmmakers and photographers who quickly recognize where the story is, and designers who put everything together into an attractive package.
The essence of every image, every video and every text was also the story of a connection. Be it between man and automobile, between wanderlust and homesickness or between vehicle and road. Our task was to make these stories emotionally tangible. And to make you want to take part in a Porsche Experience yourself.
Where the road ends for most, for some the fun only begins. Not every day, but every now and then they want to know where their personal limits are. And work on constantly expanding them. Focused. Motivated. And yes, with a lot of fun!
In addition to the content for the print magazine, multimedia pieces were created for the Porsche Content Platform and the concept "25/52": 25 years of Porsche Travel Experience - told in 52 digital stories. A breathtaking virtual trip around the world in 52 weeks with Porsche Experience.
An exciting project - for Porsche and for us. One year of production. One year, thousands of kilometres covered on lots of asphalt. From the Arctic Adventure at -20°C in Lapland, to the Track Experience at the Hungaroring in the cockpit of the Porsche RSR under a scorching sun. Our year 2020 in numbers:
An exciting, cross-media storytelling experience that inspires Porsche customers all over the world. And motivates them to book one of the Porsche Experiences next year. There's no faster way to make your dreams come true!