Recruiting A different kind of recruiting: animating and striking, we make sure that Diehl's recruiting in the digital perception competition from competing campaigns. Based on the strategic guidelines of our employer branding campaign for the Diehl Group, in particular the employer branding claim "Do what's important to you at Diehl", we created a concise multimedia campaign for the Diehl Aviation subgroup. Inspired by scientific statistics, we present the pain points and wishes of the different target groups and reach both active job seekers and non-seeking candidates through a multi-layered strategy. A challenge that requires creativity and courage.
The The diversity of motivations and needs required a specific approach to different target group personas. Individual study-based pain points were identified and addressed in the campaign. Not only for active job seekers, but also for non-seeking candidates Diehl Aviation as a potential employer. attractive as a potential employer.
Survey toolsas often found in articles on news portals, encourage participation and are ideal for encouraging target groups to interact to motivate target groups to interact. We have placed customized questions right here. After all, everyone has wishes and problems. And this is exactly where we need to put our finger in the wound and address the pain points. Interactively via individual Opinary surveys. That appeals. Of course, the solution must now also be delivered - Diehl Aviation does this. Interaction with the tool leads to individual campaign campaign landing pages and to the Diehl Aviation job portal.
Our individual approach takes into account the differences between the job profiles of managers, engineers, IT specialists and skilled workers. Target group-specific funneling is what we do online. And we do it everywhere. As native Google Ads, via Facebook and Instagram, LinkedIn and the respective landing pages. The creative idea behind the campaign is to make Diehl Aviation stand out: The attention of the target groups in a lively media environment andgain a strong initial impulse that clearly emphasizes the advantages of a job at Diehl Aviation.
To target group-specific landing pages and the careers page. To the top of the career ladder at Diehl Aviation. To an employer flying high.
million ad impressions
pre-qualified clicks on the job portal per week
CTR
CTR
