Diehl is a family-owned company and its employer brand is characterized by flat hierarchies, digital progress and internationality. We needed to reconcile modern working methods and innovative thinking with the tradition of the more than 120-year-old group. In order to use the strategic leverage of the established employer brand, it was important to realign the employer communication.
The recipe: Take the employer value proposition and create the brand's own genetic code.
In the competition for the best employees, you have to be creative to stand out from the crowd. So how do you approach the sought-after specialists? You meet them at eye level. From person to person. We want to reflect the diversity of people who are potential employees for the Group. After all, there is something for everyone.
The message: Do what is important to you at Diehl.
An employer campaign that stands out. A moving image film, a genetic code of the Diehl Group, which we use as a footprint for the employee stories. The entire landing page of the career site revolves around the human factor. Satisfaction with the job and identification with the company go hand in hand.
Employees
EUR million in investments
R&D 2020
Locations worldwide
Years since the company was founded
We show selected employees from their most authentic side - at work, but not while working. They talk about themselves and what the company means to them personally.
Under the slogan Make it work, we combine corporate social responsibility (CSR), technical progress, humanity and professional expertise in a holistic employer campaign.
The result: Diehl receives [....] new applications per year [....].
